AVO CURL - IT'S NATURAL
AvoCurl is a quickly growing hair care brand with a great presence online, but didn't have a video component that shared the brands vision with it's community.
The opportunity to work with AvoCurl was a no brainer for our team.
After our brilliant writers did some research and discovery on AvoCurls brand and mission we continued to come across the foundation of NATURAL being a core part of AvoCurls identity.
We decided to merge the worlds of finding the right product with finding the right partner. In both relationships the bond should be NATURAL.
Over R&B love records we began creating the voice over similarly to writing a song. Beautiful metaphors laced the audio over the fun, serenading sounds of "Be The One" by UMI ft Shoyu x Golowbeatz.
We partnered this voice over with the storyline of two lovers walking down parallel paths to the moment they unite in the most NATURAL way. Check out the result below.