AVO CURL - IT'S NATURAL
The Problem
AvoCurl, a rapidly expanding hair care brand, has established a strong online presence. However, there was a missing element – a video component that could effectively convey the brand's vision to its community.
The decision to collaborate with AvoCurl was an obvious one for our team, recognizing the immense potential to bring their vision to life through the power of video. At Tone Oliver Productions, we eagerly embraced the opportunity to amplify AvoCurl's brand narrative and connect with its community in a visually compelling way.
Our Approach
Following thorough research and discovery into AvoCurl's brand and mission, our adept writers uncovered a fundamental aspect: the essence of 'NATURAL' is deeply ingrained in AvoCurl's identity.
Recognizing this core value, we made a strategic decision to bridge the gap between finding the perfect product and finding the ideal partner. In both scenarios, the emphasis lies on fostering a 'NATURAL' connection. We were dedicated to aligning our creative process seamlessly with the authentic essence of AvoCurl's brand, ensuring a harmonious partnership that resonates with its audience.
Our Solution
Immersed in the soulful tunes of R&B love records, our creative journey began, crafting the voiceover much like composing a song. We intricately wove beautiful metaphors into the audio, blending seamlessly with the enchanting sounds of "Be The One" by UMI ft Shoyu x Golowbeatz.
This harmonious voiceover was thoughtfully paired with a narrative depicting two lovers strolling down parallel paths, destined to converge in the most 'NATURAL' way possible. Experience the captivating result of this creative fusion below.
